ABSTRACT
The paper highlights the importance of promoting and valorizing cultural heritage collections from cultural institutions, such as art galleries, libraries, archives, and museums, using the most recent I&CTs (Information and Communication Technologies), as well as identifying behavior patterns of visitors inside virtual exhibitions in order to provide them personalized content. The paper's objective is to highlight the influence of modern I&CTs in the cultural field, and the advantages provided by new tools, such as virtual exhibitions, in accessing, promoting, and valorizing cultural collections, especially in pandemic situations. Digital transformation is happening not only in cultural institutions but also in human beings. The concept of Digital Humanism is very popular and developed together with the COVID-19 pandemic evolution. © 2022 The Authors. Published by Elsevier B.V.
ABSTRACT
The chapter presents the concepts and technology of virtual exhibitions, with a particular emphasis on the changes brought on by the current COVID-19 pandemic Modern information and communication technologies are used to promote a new paradigm for facilitating the access to cultural heritage collections, by implementing virtual exhibitions, in the form of web applications, accessible online, as well as native mobile applications for mobile devices. A practical example is presented. The resource-based view (RBV) concept is used to determine the strategic resources that cultural institutions can exploit to achieve sustainable competitive advantage. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.